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MessagePosté le: Dim 18 Juin - 11:45 (2017)    Sujet du message: Business To Business Marketing Download Epub Mobi Pdf Fb2 Répondre en citant


Business to business marketing
by Bo Dahlqvist



->>>DOWNLOAD BOOK Business to business marketing


Marketing has become more and more important also for business to business sales. In this book I have gathered 40 years of experience in business to business sales and marketing to the steel, pulp and paper, automotive and building industries covering many types of plants and products from complete steel plants down to comfort ventilation fans on a global base with specific experience from UK, Algeria, Sweden, USA, Japan, France and Belgium.
The book covers all aspects related to marketing, market study, market segmentation, opening up new markets, introducing new products, exporting, market plan, marketing tools, pricing, trends, organisation, common errors with references to real cases. There are also some new ideas presente.
The last chapter is a summary that can be read by non marketing executives or used to freshen up the memory after having read the book.








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